Some people say Niche should live up to its name- that is, to be different. “You should sell products that other SG retailers dont have…” Well, that’s one out of a million ways to define NICHE.
Niche redefines the art of shopping. Shopping no longer means walking into 50 shops or struggling with 10 shopping bags or waiting for your turn outside the changing room. Dont you want to know who design the $500-pair of jeans? The meaning of the brand? Difference between collection 1 and 2?
Niche attracts a very special group of shoppers- the Opportunist, the Collector, and the Curious.
Aspiring designer is given the opportunity to be recognised; Adventurous fashionist is tempted to grab the one-and-only rare item; The Curious is in love with the red couch and conversation…
We want you to step out of Niche, bagged with valuable information and with the mindset to come back again. It is not just the cooling air-con, or the spotlights that create your shopping experience. In Niche, the people create the memorable experience.
What does Niche means to you?
