Sup 2nd Collection Launch Party !

Free Beers, Drinks, Cookies…etc.

Hoipe to see all of you here!

For more info visit: www.supclothing.com

Hi All,

We have been renamed to SUP and we will still have the brand Niche in our store.

Here’s our new website: www.supclothing.com

NICHE has revamped!

Our new website is: http://www.niche-street.com

Check out our new concept, new interior, new Niche collection,…

Niche will be carrying very exciting labels- from Paris and Australia.

Do keep a lookout for our updates!

See you in April

Met Backalley today at NUS. Very enthusiatic guys who love what they’re doing!

Watch out for their merchandise!

Sunday, 4th March 2007
5 PM onwards
Whiteroom, 37 Haji Lane (Opposite Niche)
S189230

Singapore’s first non-profit independent sneaker meet, by sneakerheads for sneakerheads.

Independent sneaker meet for anyone and everyone who loves or has loved sneakers. Sole Obsession offers sneaker enthusiasts a venue and outlet to discuss, glorify, and obsess about their passion in physical form. So come out from behind your computers and online forums…

4 Reasons why we’ll be there:

1. FREE BEER! 

2. To check out the collection of NBs from fellow collectors as well as the Rarest set of Puma Clydes!

3. A chance to get FREE “Limited edition Made in England New Balance” (only 75 pairs worldwide) (Lucky draw tickets available for the first 50 people who attend)  

4. To purchase the limited piece of Sole Obsession t-shirts at $39 (30 pieces)

For more info:

You can email soleobsession@hotmail.com

Visit NUS Arts Forum to experience GRAFITTI BOMBING on the van!

Backalley fuses street art and fashion together – a new flavour aside from the fusion of music & fashion! They wowed the NTU students months ago, and will be doing their thing again in NUS tomorrow.. We’ll definitely check them out! 

Backalley’s merchandise will drop in Niche real soon.

Visit http://www.backalley.com.sg   

Hi peeps,

Spend your AngBao $$$ meaningfully…

Niche has

SHOES: Adidas Superstar / Unkle Dunk High

BAG: Tendeloin x Porter Bagpack

TOPS: Mhi x Futura / Cdg x Disney / Anything

Rgds
Jacky

THANK YOU : Eugene, Choon Seng, Nelson Ho, Vanessa Sng, Betrand Foo, Willie, Min Fei, Ian, Alex, Cheryl, Boon, Zhihow, Xian Jing, Eileen Choo, Alex, Tim Lee, Gaston, Lionel Chew, Jedi, Anthony Chiam, Desmond, Mohammad, Farid, Shawn, Gene Ng, Sharifah (Hseofjapan), BSS friends [Ah wang, Norman ], SP friends [ Simin, Jeremy , Bernard, Alex, Jason ] and everyone else who made this day so fun n enRICHing

GRAB   THE   LAST  6  DESIGNS:

 SIZE: LARGE

 SIZE: MEDIUM 

ALL SOLD OUT!

Love, Eileen

1) Supreme Dunk Low , US 8.5

2) Nike Dunk High One-piece laser, US 8.5

3) Comme De Garcons x Disney Oswald the Rabbit tee , M

4) Neighbourhood Wolverine Savage Narrow, M

LOOK OUT FOR OTHER  RARE ITEMS!

Contact Eileen (96262364) if you wish to sell your items in Niche

———————————————————————————–

Niche will be opened on 15 Feb, 2pm till Very Late

All t-shirts (Staple, Obey, Xlarge, Stussy Customade, Stussy Worldtour) will be for sale at UNBELIEVABLE PRICES!

We miss all of you. hehehe

-Eileen

Say BYEBYE to 3-month old Niche.

NICHE IS EXPANDING!!! We’ll be closed from FEB – APR 07 ! 

But we’re not gone! We’ll update you our latest progress i.e. our renovation, new brands, new sales assistant, new management, re-opening party details etc IN HERE! 

Drop us a message to let us know what u like about old Niche…n we’ll preserve them! Or let us know what your ideal NICHE should look like, feel like, smell like, taste like…

-Eileen

Thank you Pioneer Junior College staff and students :D

Thank you Mr. Tan Ing Keat! You have helped us tremendously…

Setting up the booth…

Staff and students want to find out more about Niche…

Our last photos before we left PJC…

-By Eileen

Pictures taken during Niche Fashion Show in St James Power House (30th Dec 06). More pics can be viewed in : http://retroz.multiply.com/photos/album/112  AND  http://stjames.ohgenki.com

Thanks alot Justin Loh, Rony Handoko, Jeremy Ko for capturing Niche’s beautiful moments!

-Jacky

We are lucky to be able to create awareness for Niche within 2 months’ of our opening. During the party, we showcased 6 local designers’ works!  Our theme for the night is “Live to Create”

The event was packed with more than 1200 people in st james power house. There were colorful vodkas, pretty & cool models parading, cameras flashing, many handshakes n hugs… We drank n danced till 4am and it really wasnt enough!

Local designers of Niche: Spark, Melissa, Jason, Zhencong, Evon, Jiahao, Elyssia

MANY MANY THANKS to the models of Niche:

Tailong, Sam, Sha, Chris, Flora, Shufen, Valerie, Evelyn, Carmen, Jixiang, Jolin, Dee

 **Pictures will be uploaded soon

Confirmed!!! Streething featured us on their blog. Many thanks to kzzit of Streething.

For more information, visit www.streething.com

Niche would like to extend our warmest regards to the angels. These past 2 months would nv come true without them.

Many thanks to Zech, Dave, Sean(Contractor), Jonathan, Hairyboy (Shawn), our local designers, and all the rest. Merry Christmas!

Here’s a preview of niche’s first tee(Only 5 pieces made):

-By Melissa

Jason and I were checking out Haji Lane one Saturday when we chanced upon Niche. We had a short chat with Eileen and were inspired to join Niche in the local designers’ platform.   Quoted from Jason, “Like what Eileen told me, local designers’ produces great designs but most of us either lack the time or capital to start out on our own and hence, Niche is to the rescue!” 

The local design scene is booming and people are now paying more attention to local works.  We believe the local designers and Niche will make it big one day. Well, if we haven’t had faith in Niche, you wouldn’t be hearing all this now! Without the help of Niche, we would still be selling our products online and wouldn’t have had the chance to be recognized. Hence, we would like to extend our heartfelt “thank you” to Niche – Eileen, Rony, Jacky and Silas.

We strongly believe that Niche will grow into a household name for local designers one fine day. And we will be coming up with more great works too, not just accessories, so do keep a lookout for us!

Check out Jiahao’s blog :

In this dynamic world, it has no clue to shapes.
Chunkism believes in shapeless and to be formless, taking a step of faith to create and to conquer.
Always bringing the nature art into daily life – CHUNKISM Check out the unique BLACK-AND-WHITE t-shirts and raglan shirts in his blog!

Jewelleries that are ‘one of a kind’ – O FAK! 
by Melissa n Jason

NICHE FASHION SHOW – 30th December 2006 – From 8pm till very late 

A treat for Niche Supporters ; An opportunity for Niche Local Fashion Designers ; A partying time for Niche team

Exciting programs include:
1) Pretty models, dressed in local fashion desginers’ apparels, interact with guests before the Fashion Show
2) “Leave your mark” - An avenue for attendees to design tshirts
3) Interesting colors of vodka drinks to enhance mingling sessions
4) Interesting emcee (Eric Feng) - who won first at Division level for Humorous Contest in the States n was featured in Straits Times “Top 25 Young Achievers” 2006.
5) NICHE FASHION SHOW

FREEBIES! Privilege cards distributed by Niche’s hunks and babes. 

Niche’s theme “Live to create” emphasize on local designers’ passion to design. And Niche wants the world to know that we create wonders in our shop at Haji Lane-  We create opportunities for fresh designers; we create reality from our dreams..

Niche thank Mr. Gary, Valerie and Jeremy Ko for the opportunity to appear in SP’s FullStop.  

A glimpse of the interview

Valerie(Reporter) : Please complete the sentence. Entrepreneurship is……

Rony: …something different! I dont like working for others. I prefer working for myself. My interpersonal skills have improved greatly as I meet new people everyday. Being friendly is important.

Huali: … tougher than expected. It is not what you find in lecture notes. You have to be daring at times.

Jacky: … definitely something different because I was an Aeronautical Engineering student at first. I believe Niche can gain popularity gradually as we try to be a cut different from the rest. It’s also about meeting deadlines, managing time and working with people.

Eileen: … like sowing money n fertilize with hard work & creativity. Then enjoy the blooming season. But when flowers wither, dont give up – because it’s just part of the flowering process.

Niche thank I.S Magazine for featuring us in Issue No. 330 (Fri Nov 10, 2006). That’s just Niche’s 2nd week. We were so excited when we received our copy of I.S magazine!

“One of the latest indie street boutiques…”  “Get cool clothes and help these guys make it in the real world…”

Rome wasnt build in a day; Niche wasnt build in a day too.. 

Our days started with hammering wooden planks together, drilling holes on wall, spraying on walls, attaching shelves… Yea, we’re qualified construction workers now!

What he’s busy with: 

In the morning, he studies about the 100000000 screws used in planes; In the afternoon, he builds flight simulator at boonlay factory; In the evening, he works at Niche; At night, he draws on shoes and tshirts.  

Designer’s Profile:

Diehard Man U fan +  Enthusiastic soccer/table tennis/bowling/volleyball player + Pilot wannabe 

Latest design= Hand-drawn Vans Sneakers

SURPRISE! We plant spy-cams…outside our fitting room. 

Hey Nichers,

Be daring! Step into Unit 34… DROP  YOUR  PANTS, TEAR  YOUR  TOP… and try on our products!

Silly Thing x Eric Haze.

Only 5 pieces for every size. VERY  RARE!

Dont be silly, get it now in Niche!

Some people say Niche should live up to its name- that is, to be different. “You should sell products that other SG retailers dont have…” Well, that’s one out of a million ways to define NICHE.

Niche redefines the art of shopping. Shopping no longer means walking into 50 shops or struggling with 10 shopping bags or waiting for your turn outside the changing room. Dont you want to know who design the $500-pair of jeans? The meaning of the brand? Difference between collection 1 and 2?   

Niche attracts a very special group of shoppers- the Opportunist, the Collector, and the Curious. 

Aspiring designer is given the opportunity to be recognised; Adventurous fashionist is tempted to grab the one-and-only rare item; The Curious is in love with the red couch and conversation… 

We want you to step out of Niche, bagged with valuable information and with the mindset to come back again. It is not just the cooling air-con, or the spotlights that create your shopping experience. In Niche, the people create the memorable experience.

What does Niche means to you?

Evon started the Cocaine shop (ilovecocaine.blogspot.com) in early 2005 to share her creations. Her accessories are one-off pieces. She gets her inspirations from things around her, and creates items that have a slightly masculine side to girlie accessories. If you like contrasting colors and and clashing designs, you will love Evon’s works!

Evon is currently studying in Nanyang Polytechnic’s Media Study. 

Dong Feng Jie

“ They say that Tang Ren Jie belong to the olden days.  They say they found a place where the street had no limitation in expressing the oriental culture. They called it – Dong Feng Jie “ 

Rather than following western trends, Dong Feng Jie use the elements of the Chinese culture such as painting, calligraphy and symbol combining them with modern urban style in an innovative streetwear approach.

“Potential Energy”- A Platform created by Niche for Local Fashion Designers

This platform helps fresh , aspiring designers to get recognized, and fulfill their dreams. When Niche first started out, we receive great support from friends and strangers. We want to pay it forward! With this platform, Niche power these designers…We help you take off !

Keep a lookout for our local fashion designers in the next few entries.

Please contact Niche for more details if you’re the one we want to help!

NOV06 OCT06

Niche wishes to show our appreciation to Herry (Oct) and Jacky Chia (Nov) for the beautiful postcards!

With love n more love,

Niche 

8 footsteps from the counter to the sliding door!

Whenever I spotted a shadow, I would quickly slide down from the barstool, step over the wires, avoid hitting myself on the wooden table, and finally reach for the door…! Sometimes i think customers do feel intimidated by me as i rushed to the door…hahaha

If only I could control our door with a remote controller… -eileen 

Latest Addition:

1) Vans x Wtaps (Low Cut)

2) Vans x Wtaps (High Cut)

All four of us never heard of Haji Lane. That’s how BIG Singapore is.  

In search for a perfect location, we walked from Bugis Street to Erskine Road to Ann Siang to Chinatown Town… and last stop- Bali Lane.

Just as we were about to head home, the sign “Closing down Sale” answered to our prayer! With some directions and guidance, we landed in No. 34 Haji Lane   -eileen

Niche got to know many angels who went all out to help us! In this entry, we wish to show our appreciation to everyone who has helped build Niche.

Zech, your presence meant alot to us. Since the beginning, you have encouraged us and helped us, with no strings attached. Thank you so much! Our way of remembering you is… to eat at “Indulge” very often! haha! May your trip in Thailand be a very successful and wealthy one

Dave, you never say no to us when we needed your help… especially that time when you fetched us from Ikea. Nobody would ever be able to help us like you did. We are very grateful for all that you’ve done for Niche.

Sean and Ian, many thanks to both of you for helping Niche with the signboard n counter. Thank you for your patience and support in Niche.  

Eric, thank you for your patience! Despite your tight schedule, you sacrificed your lunch time for Niche. We appreciate that you tried your best to interpret our cartoon-drawings of the racks. We are very grateful that you helped us powder-coat our rack one by one. Thank you so much! 

Everright Printing – Wendy, thank you for helping us print our namecards/posters/postcards. You never fail to give us great discount and help us print in time. Niche is really grateful for your support.

Spark, thank you for your full support in Niche. Your contacts, your advice, your involvement mean alot to Niche. We look forward to the launch of Dong Feng Jie!

Jon, thank you for being so approachable. We learnt alot from you, and we appreciate your support in Niche!

Shawn, thank you for believing in Niche. May you become the one- and- only greatest, respectable teacher… with golden spikey hair. haha!    

Jiaying, Joel and Zhenhao, thank you for helping Niche. Your enthusiasm impress all of us, and you are a motivation to all of us. We will work doubly hard to make Niche- Launch a success!

Mr John Foo, thank you for all the advice you’ve given to us. You will always be a fatherly figure to all of us, one whom we respect and share our joy and good news with.